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What were you scared of when you were a little kid? Spiders? Bats? Ghosts? Monsters under your bed? Yes. Yes. And yes. And that's exactly why we dressed up in scary costumes on Halloween and went running out into the neighborhood with all the other little monsters out there and dared to laugh in the face of the things we were most afraid of. That's why we made a game of it. Somehow, playing made us less afraid.
It still does.
As you begin making the shift from a consumable to a renewable way of living and working together, one question inevitably comes up: How do we know if we're being successful?! Before you can answer that question, though, you need to decide what you're going to measure. And that means you have to be clear about your bottom line.
For the people on our team - and in our work together - the bottom line is this: Do what matters.
The designer, Joe Duffy, is challenging all the creatives out there to "stop going to work!" Specifically, he's encouraging people to get out of the office so they can think more creatively and see things more clearly. But what he's really talking about is being more intentional about designing your life.
